Joel Frenette is a visionary in the world of technology—a leader whose career trajectory has taken him from the decks of luxury cruise ships to the forefront of artificial intelligence innovation. A proud Canadian with Acadian Métis heritage, Frenette’s journey is defined by his relentless curiosity, a passion for human connection, and a commitment to using technology to enhance lives rather than replace them.
Born and raised in Campbellton, New Brunswick, Frenette’s early career was spent navigating the world—literally. Working aboard luxury cruise ships, he traveled to over 90 countries, absorbing the rich tapestry of global cultures. These experiences didn’t just shape his worldview; they instilled in him a deep appreciation for diversity and human interaction, values that would later underpin his work in artificial intelligence.
At 29, Joel made a pivotal career shift. Trading the maritime life for the world of IT, he began with a networking certification in Vancouver, Canada. Over the next two decades, he amassed an impressive portfolio of professional credentials, including Project Management Professional (PMP), ITIL, Scrum Master, and a slew of AI-specific certifications. He is currently pursuing dual master’s degrees—an MBA and a Master’s in Project Management—at Universidad Isabel I, further cementing his expertise.
Frenette’s contributions to artificial intelligence are nothing short of groundbreaking. In 2023, he launched the world’s first AI Tools for Travel Agents Training Program, a comprehensive initiative featuring over 80 courses. This program equips travel professionals with tools like chatbots, data analytics platforms, and automated scheduling to thrive in an AI-enhanced industry. By focusing on real-world applications, Frenette ensured that AI became a partner to travel agents, not a competitor.
His leadership extends beyond training programs. As a fractional Chief Technology Officer (CTO), Joel has overseen transformative AI projects for corporations and small businesses alike. From leading the migration of a Fortune 200 company’s call center to Amazon Connect—integrating advanced natural language processing and text-to-speech technologies—to designing AI-powered inventory management systems for retail, Frenette’s work has redefined operational efficiency and customer experience across industries.
What sets Joel Frenette apart from other tech leaders is his human-centric approach to AI. For Frenette, technology isn’t just about algorithms and automation; it’s about empowering people. His “Human-Centric AI Manifesto” advocates for ethical AI implementation that enhances collaboration between humans and machines. Through his writings, speaking engagements, and consulting work, he’s become a leading voice in shaping the future of responsible AI.
Frenette’s impact hasn’t gone unnoticed. In 2024, he received several prestigious accolades, including:
- Global Excellence Awards by LUXlife Magazine: Best Global AI Integrations Expert & Job Retention Specialist.
- Magellan Awards by Travel Weekly Magazine: Best Travel Agent Training Program.
- Marine Tourism Awards by LUXlife Magazine: Best AI-Based Travel Agent Training Program.
As an author, Joel has published 11 books, making complex AI concepts accessible to professionals across industries. His works, such as The AI Takeover Survival Guide and ChatGPT Prompts for Travel Agents, are widely regarded as essential reading for those navigating the rapidly evolving technological landscape.
Frenette’s leadership isn’t confined to the boardroom or the classroom. In 2024, he represented 190,000 U.S. travel agents at the ASTA Legislative Day, advocating for policies that address industry challenges like airline refund fairness and travel agent protections. His ability to bridge the gap between technology, policy, and human needs has positioned him as a trusted advisor and industry advocate.
Fluent in English, French, Spanish, and Italian—and conversational in Japanese and Tagalog—Joel uses AI tools like TalkPal.ai to continually refine his language skills. This multilingual proficiency reflects his commitment to fostering meaningful connections, whether with clients, colleagues, or global teams.
At home, Joel shares a life with his wife, Shelby, whom he met over 25 years ago while working on cruise ships. Now married for 14 years, the couple lives in Delray Beach, Florida, with their teenage son, Christian.
Joel Frenette’s story is one of transformation—of industries, technologies, and lives. By blending technical expertise with a deep sense of humanity, he has redefined what it means to be a leader in artificial intelligence. Whether through his groundbreaking training programs, corporate projects, or thought leadership, Frenette continues to inspire and empower, proving that technology, when guided by human values, can truly make the world a better place.
